Tourism is one of the largest and fastest growing industries in the world. This new MSc programme is designed to enable students develop a systematic understanding and a critical awareness of the managerial and marketing issues that face the tourism industry both nationally and internationally. Participants will be encouraged to develop skills in relation to practical research and decision making in a tourism business environment to ensure a balance between the acquisition of conceptual and practical knowledge.
On completion of this degree, students will have the necessary skills and knowledge to pursue a career in the management and marketing of tourism in both private and public sectors, for direct providers, for government and for consultancy and support agencies. Graduates will also have the necessary research skills to pursue further study if they so wish.
